Cookies policy
How this website uses cookies, what each one is for, and how to change your mind at any time.
Last updated 8 September 2026
Introduction
In this Cookies Policy, any use of the words "you", "yours" or similar expressions means any user of this website. Terms such as "we", "us", "our" or similar expressions mean the Fernstone Law website.
What is a cookie
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added, and the cookie helps analyse web traffic or lets us know when you visit a particular site. Cookies allow web applications to respond to you as an individual, tailoring their operation to your needs, likes and dislikes by gathering and remembering information about your preferences.
How we use cookies
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes, and the data is then removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Cookies we use
The cookies below are only set if you accept the matching category in the cookie banner: Analytics for the Google Analytics cookies, and Marketing for the advertising cookies. Until you do, none of them is placed on your device.
We use Google Tag Manager to manage the tags that measure our website and our advertising, and it loads on every page. Until you make a choice in the banner, Google's tags set no cookies and send only limited information, such as your IP address, browser type and the page you are on, so that Google can measure and model how our advertising performs without cookies. Once you accept a category, the matching cookies and fuller measurement are switched on, and if you reject it they stay off. Each category starts off, and you can change your choice at any time. If you accept Marketing cookies and send us an enquiry, we pass your email address and phone number to Google Ads, which turns them into an encrypted code, so that we can tell whether our advertising led to your enquiry. We never send your name or what you write in the form.
| Cookie name | Category | Type | Expiration | Purpose |
|---|---|---|---|---|
_ga_96QKYZH31X | Analytics | First-party | 1 year 1 month | Used by Google Analytics to persist session state. |
_ga | Analytics | First-party | 1 year 1 month | Used by Google Analytics to distinguish unique users and calculate visitor and session data. |
_gcl_au | Marketing | First-party | 2 months 4 weeks | Used by Google Ads for experimenting with advertisement efficiency across websites. |
_fbp | Marketing | First-party | 2 months 4 weeks | Used by Meta to deliver advertisement products such as real-time bidding from third-party advertisers. |
Opting out
Opting out of Google's use of cookies can be done by visiting Google's advertising opt-out page at google.com/privacy/ads.
For other third-party vendors, you can opt out at youronlinechoices.com/uk.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. We cannot be responsible for the protection and privacy of any information you provide whilst visiting such sites, and such sites are not governed by this statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Cookie categories
Cookies on our website are used for a variety of purposes, generally breaking down into the following categories.
Strictly necessary cookies
Required for the operation of our website, for example, cookies that enable you to log into secure areas of our website. These can't be switched off.
Analytical and performance cookies
Allow us to recognise and count the number of visitors to our website and see how they navigate through it. This helps us improve how our website works, for example, by ensuring users can find what they're looking for easily.
Marketing cookies
Let us measure how well our advertising works, for example whether someone who clicked an advert went on to send an enquiry, and help show you more relevant advertising. They are off unless you accept them.
Functionality cookies
Improve the functional performance of our website and make it easier for you to use, for example, remembering that you've previously visited the website.
You can manage or withdraw your consent at any time using the cookie settings tool available on this website, or through your browser settings.
Questions about cookies on this site
Email the team and we will come back to you within one business day.